Tips and playbooks from the trade.
Practical articles from our work with clubs, studios, gyms and events – from the game plan to campaigns and results.
The F.I.T.T. method: how we plan a club's marketing season
Coaches plan training load with the FITT principle. We use it to plan a club's marketing – from pre-season through match days and youth recruitment to the end-of-season review.
A €0 website for a lower-league club: how the sponsorship model works
For 3rd and 4th league clubs we offer a model where the club doesn't pay for the website build. What you get, what we need from you and how the site can help pay its way.
Results, table and squad without retyping: a website linked to Futbalnet
Hand-copied results and tables arrive late, contain mistakes and depend on one person. What a website linked to federation data solves – and what stays with the club.
A sponsor is more than a logo: what keeps a club partner for another season
A logo on a banner is where a partnership starts, not all it is. What to give partners on your website, on social media and on match days – and how to show them what worked.
Away trips and summer camps: filling them via web and social media
Away trips, summer camps and youth recruitment build a community and bring the club income. Here is how to fill them with an event page, an online sign-up form and a posting plan.
Not a gym: how a boutique studio finds its place in the market
A boutique studio won’t beat a big gym on price. Here is how to define who you are for and what makes you different – and carry it through your claim, website, photos and booking.
A studio rebrand in practice: logo, three websites and a franchise
How we brought positioning, a new logo, three websites for three audiences and campaigns together under one brand for fitplus.studio – and when tidying up your existing brand is enough.
Local SEO for gyms: how your Google profile brings in people nearby
A practical guide for gyms and studios: how to set up your Google Business Profile, handle reviews and adjust your website so people nearby can find you. With a short monthly checklist.
852,657 people in one summer: what a festival campaign taught us
Our Facebook and Instagram campaign for the Salamander festival premiere reached 852,657 people. Lessons on campaign phases, creative built from content and the website as the destination.
Athlete personal brand: a profile that wins over fans and sponsors
Results are the foundation, but sponsors also look at how you talk about them. A practical guide to a profile, content and media kit that convince fans and partners alike.
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