Salamander
We created the brand of this rap, cars and show festival together with the Lucky Look agency; everything else is in our hands: websites, campaigns, content and a podcast. The premiere on 30 August 2024 at Slávnica airfield drew more than 3,000 paying visitors. For the 2028 edition we are preparing an upgrade – the 2028.salamander.fun website for partners and a new venue.
A campaign that reached 852,657 people.
The festival started without public money and without a big sponsor. We built the websites, campaigns and content from scratch – and the programme ran from noon until morning.
- Festival
- Salamander – rap, cars and show
- Premiere
- 30 Aug 2024, Slávnica airfield
- Meta campaign 2024
- 852,657 people reached
- Websites
- 2 websites: 2024 and 2028
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Z2BaseFestival brand and website
We created the brand with the yellow mascot Sali and the claim “The biggest Slovak-Czech trip” together with the Lucky Look agency. The salamander.fun website with artists, programme, tickets, a blog and sign-ups for vendors, photographers and videographers is ours.
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Z1Warm-upThree worlds in one day
Salamander brings together communities that never meet in one place otherwise: rap fans, car enthusiasts and families from the region. Music, cars and show are the three gates of the festival – and three target groups at one event for partners.
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Z3TempoBlog and line-up announcements
The blog got 24 articles: artists announced one by one, Koza Bobkov as the face of the CARS section, a contest with InkFamous for prizes worth over €2,000 and the free SALAMANDER BUS from nearby towns.
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Z3TempoThe SALAMANDER CAST podcast
Nine episodes on YouTube: how the festival started, street art with Strýco Filip, the air show up close, interviews with artists and backstage with Šulko from Garáž TV.
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Z4ThresholdFacebook and Instagram campaign
The main Meta campaign from 26 June to 30 August 2024 reached 852,657 people, with 3.6 million impressions and 24,867 clicks to the website and tickets. Tickets were sold via MaxiTicket, Zľavomat, Predpredaj.sk and at the box office.
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Z5K.O.The premiere at Slávnica airfield
More than 3,000 paying visitors, 18 hours of programme on the main stage, over 100 cars in the CARS section, an air show with the Delfín jet and the free SALAMANDER BUS with 16 connections.
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Z2BaseUpgrade for the 2028 edition
The new website looks for partners and a new venue: the premiere in numbers, partner packages as boarding passes, a call to towns and venues and a two-step partner enquiry. On phones, a bottom bar and swipeable cards.
Festival marketing in our hands
- Brand – the mascot Sali and the claim “The biggest Slovak-Czech trip” in cooperation with the Lucky Look agency. Line-up graphics and the brand wall at the venue are our own work.
- Websites – salamander.fun for visitors and 2028.salamander.fun for partners, towns and venue owners.
- Campaigns – Facebook and Instagram from 26 June to 30 August 2024: 852,657 people reached, 3.6 million impressions and 24,867 clicks to the website and tickets.
- Content and faces – 24 blog articles, 9 episodes of the SALAMANDER CAST podcast, a contest with InkFamous, Koza Bobkov, SamoZvaný and Strýco Filip.
- Sales and transport – tickets via MaxiTicket, Zľavomat, Predpredaj.sk and the box office, and the free SALAMANDER BUS with 16 connections from Dubnica nad Váhom and Ilava.
- Partners and media – work with Zoznam.sk, Rádio Viva, Predpredaj.sk and Zľavomat, and partner activations at the venue.
Technology: TYPO3 by AWIS
Both websites run on TYPO3 by AWIS group. The 2028 edition has its own website styled as a departure hall – split-flap boards, partner packages as boarding passes and a partner enquiry. The festival team edits texts, figures and prices itself.
Want a trip like this for your event?
A festival, a tournament or a fan event: we build the brand, the website and a ticket sales campaign. Write to us and we will prepare a game plan.