fitplus.studio
For a boutique movement studio in Ilava we delivered a rebrand: a new logo and visual identity, market positioning, three websites for three audiences – clients, coaches and future franchisees – and campaigns on Facebook, Instagram and LinkedIn.
One brand, three audiences.
Clients look for training in a small group, coaches for a studio that fills their classes, and entrepreneurs for a proven model. Each of them got their own website – in one brand.
- Client
- fitplus.studio (Fit plus o.z.), Ilava
- Scope
- Rebrand · websites · campaigns
- Technology
- T3WEB by AWIS (TYPO3)
- Websites
- 3 websites, one brand
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Z1Warm-upPositioning: not a gym
The studio stands against the anonymity of big gyms: small groups, a coach who knows everyone by name, and movement as medicine for body and mind, not punishment. Every website and every post tells this story.
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Z2BaseA new logo and identity
A shield with a running figure in a gold gradient, dark ink, cream and gold, and the Rajdhani, Ubuntu and Heebo typefaces. The identity is built to look the same in every future studio of the network.
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Z2BaseA studio website with timetable and booking
Eight class formats with the timetable, price and capacity right on the card. A weekly timetable with filters, booking in Sportimea with free spots and a waiting list, a price list with the MultiSport card, coaches, workshops and a blog.
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Z3TempoSocial media campaigns
Facebook, Instagram and LinkedIn: seasonal campaigns such as getting back to training after the summer, invitations to workshops and events, and education from the coaches – all in one brand look.
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Z4ThresholdRecruiting coaches for a network of studios
A careers website for coaches and instructors: what the studio offers them, who it is looking for, how pay works, a map of four towns along the river, six steps to their own timetable and an application form with a choice of town and format.
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Z5K.O.A franchise concept
We turned the model proven in Ilava into a franchise: how the head office, the studio and the coaches work together, where revenue comes from, where the money goes, the indicative investment and the vision of a network from Slovakia to the EU. In Slovak and English, with a form for entrepreneurs and property owners.
Three websites, one brand
- fitplus.studio – for clients: classes, timetable and booking, prices, coaches, workshops and a blog.
- treneri.fitplus.studio – for coaches and instructors: how we work together, the network of studios and the application.
- your.fitplus.studio – for entrepreneurs and property owners: the franchise model in Slovak and English.
Technology: T3WEB by AWIS
All three websites run on T3WEB – the AWIS group solution built on open-source TYPO3. It is a library of ready-made elements: pages are assembled, not programmed.
- Editing without a developer – the studio updates classes, the timetable, coaches, workshops and the blog itself.
- Integrations – booking in Sportimea, spam-protected forms and analytics only after cookie consent.
- Ready to grow – new studios in the network get a website in the same brand from the same library of elements.
More about T3WEB: t3web.awis.sk
Want a brand like this for your studio?
From positioning and logo to websites and social media campaigns. Write to us and we will prepare a game plan for your studio or gym.